{"id":2522,"date":"2024-07-02T16:15:53","date_gmt":"2024-07-02T16:15:53","guid":{"rendered":"https:\/\/idline.hr\/?p=2522"},"modified":"2024-07-02T16:18:08","modified_gmt":"2024-07-02T16:18:08","slug":"sem-marketing","status":"publish","type":"post","link":"https:\/\/idline.hr\/index.php\/2024\/07\/02\/sem-marketing\/","title":{"rendered":"SEM marketing"},"content":{"rendered":"\n
\"pexels-photo-267414-267414.jpg\"<\/figure>\n\n\n\n

SEM (engl. Search Engine Marketing) marketing je vrsta ogla\u0161avanja koje se provodi putem pla\u0107enih oglasa na internetskim stranicama. To je forma on line marketinga koja promovira ogla\u0161iva\u010da kroz poja\u010danu vidljivost na internetskim stranicama. \u0160iri je pojam od SEO, optimizacije za tra\u017eilice za razliku od PPC, \u0161to je pla\u0107ena metoda.<\/p>\n\n\n\n

Dobar je to na\u010din za ogla\u0161ivanje web stranica koje nisu dovoljno optimizirane ili zbog visoke konkurentnosti nisu rangirane visoko na tra\u017eilicama. Na Googleu, ta metoda se naziva Google AdWords i to je zapravo, najve\u0107a platforma u svijetu digitalnog marketinga.<\/p>\n\n\n\n

Oglas se pla\u0107a u slu\u010daju ako netko klikne na oglas i do\u0111e na stranicu ogla\u0161iva\u010da. Oglasi su ciljani i pravovremeni. Prikazuju se onima koji aktivno tra\u017ee proizvod\/uslugu. Zato odabir klju\u010dnih rije\u010di ima najva\u017eniju ulogu. Ve\u0107a je vjerojatnost da \u0107ete prodati ponu\u0111eno preko oglasa na tra\u017eilicama nego preko oglasa u novinama.<\/p>\n\n\n\n

Imate to\u010dan uvid na koji je oglas i koliko puta ostvareno klikova. Na temelju toga, mo\u0107i \u0107ete optimizirati svoje oglase, a to podrazumijeva nove oglase, nove klju\u010dne rije\u010di itd. \u0160to vi\u0161e optimizirate oglase, vi\u0161e \u0107ete ostvariti prodaje.<\/p>\n\n\n\n

Cijena klika definira se zasebno za svakog ogla\u0161iva\u010da. Samu cijenu klika definira vi\u0161e faktora (koliko ste spremni platiti jedan klik, kolika je potra\u017enja za va\u0161im proizvodom, koliko je kvalitetno optimizirana kampanja, itd.). Mo\u017eete pla\u0107ati putem va\u0161e kreditne kartice ili putem ra\u010duna. Morate imati visoke bud\u017eete da biste ostvarili mogu\u0107nost primanja ra\u010duna od strane Googlea, pa je pla\u0107anje putem kreditne kartice u po\u010detku prihvatljivija metoda. U oba slu\u010daja, Google vam na kraju mjeseca izdaje fakturu koju prila\u017eete va\u0161em knjigovodstvu. Najprije morate vidjeti koji vam je povrat investicije da biste odredili dnevni bud\u017eet. Ula\u017eite dok god vam je povrat investicije ve\u0107i od ulo\u017eenih sredstava.<\/p>\n\n\n\n

Ukoliko vam je potrebna pomo\u0107 u samom vo\u0111enju marketin\u0161kih kampanja, pa i u ovoj vrlo popularnoj metodi ogla\u0161avanja, tu smo za vas.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SEM (engl. Search Engine Marketing) marketing je vrsta ogla\u0161avanja koje se provodi putem pla\u0107enih oglasa na internetskim stranicama. To je forma on line marketinga koja promovira ogla\u0161iva\u010da kroz poja\u010danu vidljivost na internetskim stranicama. \u0160iri je pojam od SEO, optimizacije za tra\u017eilice za razliku od PPC, \u0161to je pla\u0107ena metoda.<\/p>\n","protected":false},"author":1,"featured_media":2523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nSEM marketing - ID line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idline.hr\/index.php\/2024\/07\/02\/sem-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEM marketing - ID line\" \/>\n<meta property=\"og:description\" content=\"SEM (engl. 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